Friday, April 6, 2012

Business

Social media has exponentially changed the business world we live in today. With smart phones, Facebook, Twitter, high speed internet, etc, people nowadays expect instant gratification in the form of fast, easy, immediate results. As a photographer, and essentially business person (you ARE trying to get yourself and your photography out there! That makes you a business person!!) social media will affect your business and the relationships you have with your customers and potential clients. Make sure you are checking all social media sites you use daily-- your customers will enjoy the immediate response they get from you, and the longer it takes for you to respond, the more time they have to find someone to take your job! Also, the phrase "the customer is always right" comes into play a little bit here, as today's business world is driven by consumers. Your customer service online can and WILL affect your relationships with them. Also, social media makes it possible for you to directly connect with customers on a one-on-one basis. Someone complaining to you about something? You have the ability to directly contact them through social media and address their complaints. Something that will gratify them, solve your problem, and reap positive benefits. A happy customer who feels that their needs are being met will come back to a photographer who takes their photographic needs into consideration!! Definitely something to always keep in mind when dealing with customers online!

1 comment:

  1. Hi Alyssa

    Great point. Creative people (like photographers) often don't see themselves as business people when in fact they are. Promoting yourself through many channels (including social media) is an essential part of the process. Great suggestions and information here.

    - Jon

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